Content Creation

Wow, it’s been a while since I posted…

That’s because I’ve been creating lots of content for the Automation Academy, and I am writing a new book on industrial maintenance and troubleshooting. Both require a lot of writing, pictures, and reiteration.

I have a bit of a dilemma with some of this. I have been asked by several companies to create content for them. Unfortunately, most companies don’t know exactly what they want, so I kind of have to create it ahead of time, then ask if that’s what they wanted.

If it’s not, I don’t get paid. I don’t really even have an easy way to quote it, it takes a long time to create stuff and even I don’t know exactly how long it will take.

I also honestly don’t like creating content that much, but it is necessary if you want to write books or create a website.

So here’s what I have decided to do. I am now selling my content a page at a time. Since I have already written several books and own the content, and they are modular, companies can check it out and decide which modules they want to buy. I now have modules on Basic PLCs, Allen-Bradley and Siemens hardware, pneumatics, machine vision, hydraulics, basic electronics, troubleshooting and more. They can be modified as required, branded with different companies logos, and I can even publish for them if they would like. I also create videos for the same subjects.

It is much easier to price/quote things this way. I have been discussing creation of training materials for several companies, often on the same subjects. Hopefully this will make things clearer.

What do you think?


Electrical Engineer and business owner from the Nashville, Tennessee area. I also play music, Chess and Go.