As part of my business plan for the new year I will be working on upgrading this site as well as my business site. This blog will continue to cover automation-related topics and remain free of commercial links; I really do try and be unbiased when it comes to brands and manufacturers. At the same time I now work for myself again and need to find ways of leveraging this site and my book to get new business. To that end I have enrolled in Firepole Marketing’s Audience Business Masterclass. Since the major goal of this class is to increase traffic and create better engagement with followers of the blog, this will mean making changes. I don’t really know what those will be yet since I am not very far into the class, but since the goal is to engage readers I’m sure it will all be good.
One thing I’ve already learned from working with Danny Iny of Firepole Marketing is that there are a lot of places that a blog needs to be registered at to increase visibility. One of these is Technorati, which lists over a MILLION different blogs on any subject you can think of. Since part of registering my blog on their site involved embedding a code into a new post, here it is: BZGNEB899FPS and QBX85RK68S2J. Of course thats also the reason for posting again so soon after yesterday. I guess ideally other bloggers post something almost every day, but I generally post only once or twice a week.
For those who have their own blogs or own a business, I highly recommend Danny Iny and Firepole Marketing. I have a lot of books on sales, business, consulting and other motivational/philosophical subjects, but Danny’s approach has really hit home for me. Despite being primarily focused on web-based businesses, there is a lot of great advice on business in general. His book “Engagement From Scratch”, along with a six video course are both offered for FREE on his site, http://www.firepolemarketing.com. Before enrolling in the Audience Business Masterclass I had already gained a lot of insight into what my business and blog could be without paying a cent.
I still plan on keeping my business website and this one separated, but a big part of business is the size and engagement of the audience. I have really enjoyed posting here over the last couple of years and have learned a lot myself about the automation world while researching for the book and blog, but I think I could count my regular followers on my fingers. I hope that by improving the content and presentation of this site it will be a better site for all concerned.